For more information about this video, where the data came from and the company who created it, I again refer you to David Kusumoto.

Watch this video to discover the power of Google Friend Connect and what USING that power can mean for YOU:

Update:  Google Friend Connect’s gone international! Spread the word! For still more GFC innovation, click this search results from the SEMogul’s GFC Blog. Building community — Wonderful work!

Buzz is the sound made when lots of people are talking about a particular person, event or thing. It is the term used for something that’s become a center of attention. The more buzz your idea, product or service creates, the more likely you are to achieve success regarding any call to action you want people to follow. That is, do you want them to buy your product, subscribe to your newsletter, or join you in a cause dear to your heart? If so, the FIRST thing you have to do is get folks’ attention. Creating buzz is a means of getting that attention.

PTBarnum (1810-1891) — consummate showman and founder of Barnum & Bailey Circus — epitomized one form of buzz-manship: display of the jaw-dropping unbelievable or very unusual. Barnum was SO good at getting publicity (virtually any time he wanted it) that best-selling author and Internet Marketing Legend, Joe Vitale, wrote a book about Barnum’s buzz-making expertise: There’s a Customer Born Every Minute: P.T. Barnum’s Secrets to Business Success (Did Barnum really ever say: “There’s a sucker born every second”? R.J.Brown, Editor-in-Chief over at HistoryBuff.com says: “Nope!” and goes on to offer the full story of how Barnum’s name became associated with this unfortunate quote.)

A recent out-of-the-box Buzz Creation Marketing Experiment was reported by Fox News:

While buzz creation is often about doing something unusual as Barnum did on a regular basis, it can also be successfully generated by more mainstream ways, too. Valeria Malton demonstrates this point exceedingly well in “50 Content Ideas that Create Buzz.”

Creating buzz through Social Media devices is a new marketing method. Here is what Nielsen executive, Jon Gibs has to say about the measurability of this type of buzz and what it means to small audience bloggers, for example:

So, you’re found a reliable way to create buzz. To quote Dr. Phil: “How’s that workin’ for you?” How does your level of created buzz influence people to do what you want them to do — vote for your candidate, buy your product or service, contribute to a cause you hold dear? In contrast to Neilsen’s BuzzMetrics 2.0, the scientific measurement of influence is an old tried and true concept stemming from academia. Is it relevant to today? Just two years ago (2007), Flemming Madsen, founder of Onalytica, showed one path of significant influence that went from Leontief to Google in 4 easy steps. As the same article points out, don’t let the age of something override its importance to today. by stating the continued relevance of Newton’s Law of Gravity to NASA Engineers.

Measuring influence in social media (December 10, 2007) Social media is a moving target — what today is an influential source or community might lose that status by next week or next month. Waiting for a quarterly report from market research may not be the best approach when pulling together campaigns…

Given that blogging, in and of itself, is no longer the NEW thing and has become, rather, the EXPECTED thing from anyone with a message to deliver. Add to this, the diminishing of the power of backlinks, as a standalone traffic tactic (the rage when blogging was rising King). However, enter Social Networking and the billions of people using this type of site multiple times per day, and it’s easy to realize that in today’s market, the only Living King is the INDIVIDUAL Consumer as an every changing collective of tastes! Today, no single traffic tactic is enough. So, What’s a marketer to do?

Here are a couple of resources that may help: